Selected Work — 15+ Years of Active Operations

THE
RECEIPTS.

Real businesses, real venues, real numbers. The work below spans 15+ years and six industries — from cultural production and hospitality programming to sports, advisory, and heavy industry. Numbers are real. Where details couldn't be disclosed, we said so.

15+
Years of active
operations
100+
Staff led
across ventures
12+
Hospitality properties
programmed
3,500
Arena seats
planned (Shlomo Group)
6+
Industries.
One operator.
Jump to — Arts & Culture Hospitality Sports Nightlife Advisory Industry
Featured Practice / 01 · Arts & Culture Athens · Mostar · 2020 — Present

ARTS & CULTURE.

Three cultural ventures across two countries — a pop-up museum, a fine arts institution, and a contemporary gallery. Built, programmed, or directed end-to-end by the team.

[ CULTURAL OPERATIONS ] [ EVENT PRODUCTION ] [ CURATION & PROGRAMMING ] [ MARKETING DIRECTION ]
ARTHINA — courtyard packed with visitors
[ FLAGSHIP PROJECT ]

ARTHθINA

Pop-up street art museum · Athens, Psyrri · Summer 2024

Context
An abandoned building in central Athens. No infrastructure, no audience, no brand. A four-month window to turn it into a cultural destination, on a fixed production budget.
Challenge
Make a pop-up museum that locals respected and tourists discovered — without falling into the Instagram-trap aesthetic that empties the brand by week three.
What we did
Founded ARTHINA end-to-end and ran it as the operating company. Curated 14 artists, ran the build, programmed events, handled all marketing and on-site ops. Press cycle managed in-house. Closed clean, on time.
14
Artists hosted
€100K+
Production budget
4 mo.
Run length
10K+
Visitors
ARTHINA courtyard at dusk ARTHINA event — packed courtyard ARTHINA interior — psychedelic mural room ARTHINA — portrait sculpture installation

An old, abandoned building transformed into a living artistic workshop — a unique experience for visitors at the heart of Psyrri. — Artviews.gr

@arthina.gr ↗ Press coverage ↗
[ ALSO IN THE PRACTICE ]

The Hub of Fine Arts

Multidimensional fine arts museum · Mostar, Bosnia & Herzegovina · 2023 — 2024

Marketing direction and signature event programming for the museum's reopening period. Produced the flagship Wine & Art workshop series — a destination programming format that drove regional press attention and rebuilt the museum's audience pipeline. Engagement ran in parallel with M.T. Abraham Group strategic advisory.

2 yrs
Active programming
6+
Signature events produced
RE-
Audience pipeline rebuilt
The Hub of Fine Arts — Wine & Art workshop poster
The Hub of Fine Arts gallery interior The Hub of Fine Arts — Wine & Art workshop in session The Hub of Fine Arts — campaign poster
[ ALSO IN THE PRACTICE ]

Pame Gallery

Contemporary art space · Athens · 2020 — 2023

Pame Gallery — interior view

Owned and directed Pame Gallery — a contemporary art space in central Athens — for three active years. Built it from a quiet space into a recognized destination on the Athens art map: artist representation, curated exhibitions, opening events, and ongoing cultural programming. The operational track record that informed how ARTHINA was later structured.

3 yrs
Active operation
OWNER
Full ownership & direction
Pame Gallery — opening night Pame Gallery — exhibition opening
Bring us a cultural mission → Cultural & events services
Featured Practice / 02 · Hospitality Greece · 2023 — Present
Greek hospitality programming — poolside event with sea view

HOSPiTALITY
PROGRAMMING.

Content direction and full event production for the most ambitious hotel groups in Greece. Pool-deck activations, rooftop nights, brand programming — built end-to-end.

[ STRATEGIC PARTNER ] [ EVENT PRODUCTION ] [ CONTENT DIRECTION ] [ PROGRAMMING ]
Partners
PLAY Hotels · BROWN Hotels · PAREA Hotels. Three competing groups, each with differentiated programming needs. Property formats from Athens rooftops to Cyclades pool decks.
Context
Three hotel groups operating in parallel across Athens and the islands, each needing differentiated seasonal programming and a content engine that fed both bookings and brand.
Challenge
Programming that fills the calendar without cannibalizing the brand. Logistics that hold up at peak season — sound, talent, suppliers, staff — across multiple properties simultaneously.
What we did
Direct content creation and large-scale event production. Pool-deck activations, rooftop programming, talent booking, supplier negotiation, on-the-day execution. Two-plus years of active partnership.
3
Hotel groups
activated
12+
Properties
programmed
2+ yrs
Active
partnership
∞
Sunsets
delivered
Pool bar at a Greek hotel — bamboo pergola, daytime activation Rooftop event — Athens night skyline with red neon DJ deck under red neon — rooftop crowd, Athens by night Hotel rooftop crowd — energy and laughter DJ at sunset — denim jacket, headphones, dusk over Athens BROWN Hotels step-and-repeat — guests at the press wall Dubel Team event — guests mingling at rooftop gathering Dubel Team event — golden hour rooftop atmosphere
Plan an event ↗ Activate hospitality →
Featured Practice / 03 · Sports & Fan Culture Tel Aviv · Mostar · 2007 — 2024

THE SPORTS
REVOLUTION.

Three football and basketball clubs across two countries — including the founding of Israel's first fan-owned professional sports club, a model that permanently changed how Israeli sports are organized.

[ FOUNDED A NEW MODEL ] [ FAN OWNERSHIP ] [ CLUB ORGANIZATIONAL DEV ] [ INFRASTRUCTURE & BRAND ]
I AM HAPOEL — fan culture campaign
[ THE FLAGSHIP — THE REVOLUTION ]

Hapoel Tel Aviv B.C.

Israel's first fan-owned professional sports club · 2007 — 2015

What this changed

Before this club, Israel had no fan-owned professional sports model. We didn't just build a team — we built the governance template the country didn't have. The club today operates in the Premier League. The model has since influenced fan-organization efforts across Israeli football and basketball.

Context
Israel had no fan-owned professional sports model before this. The country's basketball culture was structured around private ownership; fan voice ended at the gate.
Challenge
Build a club from zero with a governance model that hadn't been tried locally. Compete on the table while standing up the off-pitch organization, youth academy, and merchandise operation in parallel.
What we did
Founded the Hapoel Ussishkin Association. Led the club bottom-up through every division. Spearheaded vision for the 3,500-seat Shlomo Group Arena with the Tel Aviv Municipality. Established a youth academy and a basketball program for children of foreign workers. Engagement: 8 years at founder & board level.
1st
Fan-owned pro club
in Israeli history
3,500
Arena seats
planned & built
→
Lowest division →
Premier League
8 yrs
Founder & Board
2007 — 2015
[ ALSO IN THE PRACTICE ]

Hapoel Tel Aviv F.C.

Brand Manager & Board Member · 2015 — 2016

Hapoel Tel Aviv F.C. logo

Spearheaded the football club's brand strategy and digital transformation during a pivotal commercial period. Directed B2C operations across season tickets, match-day, and the official fan shop. Creative direction of jersey kits and merchandise. The brand work translated directly into commercial revenue lift.

1 yr
Brand & commercial mandate
B2C
Tickets, shop & match-day
↗
Revenue tied to identity
[ ALSO IN THE PRACTICE ]

HŠK Zrinjski Mostar

Strategic Consultant · Bosnia & Herzegovina · 2023 — 2024

Strategic consulting on football club organizational development. Managed project budgets in the hundreds of thousands of euros. Worked across executive operations, organizational frameworks, and strategic partnerships. Engagement ran in parallel with M.T. Abraham Group advisory.

€100sK
Project budget management
2 yrs
Strategic mandate
EU
Cross-border football ops
HŠK Zrinjski Mostar crest
HŠK Zrinjski Mostar stadium — blue track, Dinaric Alps
Discuss your club → Sports services
Featured Practice / 04 · Hospitality & Nightlife Tel Aviv · 2017 — 2021

TEL AVIV
nightlife GROUP.

A portfolio of four high-traffic Tel Aviv venues — October, Post, Benz, Ehad — owned and operated by the company's principal. Full P&L from day one. HR for large teams. Multi-million-NIS budget management.

[ OWNER & CEO ] [ MULTI-VENUE PORTFOLIO ] [ P&L OWNERSHIP ] [ OPERATIONS & HR ]
Venues operated
October · Post · Benz · Ehad. Four high-traffic Tel Aviv venues, simultaneously. Each with its own brand, audience, and operating rhythm.
Context
Tel Aviv's nightlife sector — high competition, narrow margins, talent-and-supplier dependent. A four-venue portfolio meant four staff teams, four supplier networks, four P&Ls.
Challenge
Hold each venue's distinct identity while leveraging shared back-office. Survive cyclical downturns. Build operational systems that scale without losing the floor.
What we did
Full ownership: business development, HR for 100+ staff, multi-million NIS budget management, brand direction across all four venues. Active operation 2017 — 2021.
4
Venues
operated
100+
Staff
led
4 yrs
Continuous
operation
P&L
Full
ownership
Hospitality services → Activate venue →
Selected Cases / 05 — 06 Advisory · Industry

ADVISORY & industry.

'23 — '24 Industry · Cultural
M.T. Abraham Group
Advisor to the Chairman
[ MISSION: EXEC ADVISORY ]

Executive-level consulting across the group's diverse holdings — including Aluminij Industries (heavy industry) and The Hub of Fine Arts museum (cultural programming). Multi-stakeholder, multi-disciplinary advisory.

'04 — '16 Defense Industry
Har-Tov CNC
Production Floor → CEO
[ MISSION: DEFENSE SUPPLY ]

Twelve years across every function of a defense-grade precision manufacturer (est. 1975), from the production floor to full P&L ownership. Mission-critical components for the Israeli Ministry of Defense under ISO-9001. Integrated CNC, 3D printing, and CRM systems.

Numbers, not narratives

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